I'm passionate about technology and obsessed with delighting customers. Good communication and focus on problem solving are the twin drivers that propel my creative process. I'm not afraid to have my hands in several things at once and I enjoy delivering end-to-end design across media types, screens, formats and technologies.
We live in a world of complexity and constant change, where collaboration is the modern core competence. That's why I feel most effective to drive and justify design decisions within cross-functional team setting - using research data, design principles, prototypes and the resulting user-testing learnings.
Whether making a process more efficient or challenging the way something is done, my ambition is to successfully create products that delight users and encourage brand loyalty.
Always willing to learn and explore the opportunities presented by new tools.