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A beauty company that sells a range of anti-ageing skincare products such as gels & creams is seeking to engage women 18-40 with digital engagement campaign.
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This younger target audience is attracted to brands who stand for something bigger than simply selling products. They will be more loyal to a company that is dedicated to making a difference in the world and backs up their words with practical action.

The company wants to convey with this campaign that it stands, not just for making women beautiful, but for making the world more beautiful too.